Product Highlights

Field Guide Enterprises, LLC (FGE) is a dynamic consulting company in the merchant bankcard industry founded in 2004 by Mark Dunn. For more than 11 years, Field Guide has concentrated on three vital areas for the electronic payments community:

  1. Executive consulting for small to medium-sized ISO’s
  2. Bankcard sales training and seminars
  3. Marketing for companies selling in the bankcard industry

Product Highlight #1

ISO Sales Development Sessions

Most small ISOs need help building or strengthening their sales function. Field Guide has developed a five session Sales Development Program that focuses on the key issues in building an ISO sales machine. The five sessions are:

Session 1: Planning

Let’s talk more about your business and what you want to accomplish.  We’ll dig into your vision of what your business can become and talk about what we need to do to make this happen.  We’ll map out objectives, goals and standards for the next 12 months.

Session 2: Marketing

Your website, social media, recruiting and sales materials.  Everything that faces the outside world and tells them who you are.  We’ll work through whether you need to give it a face-lift and what you may need to add.

Session 3: Building the Salesforce

We’ll work through the basics of Recruiting, Hiring, Training, Motivating, Managing and Professionalizing your salespeople.  Also, we’ll work through some tips and techniques for managing salespeople and improving their performance.

Session 4: Building a Pipeline of Prospects

Effective methods of lead generation. Innovative techniques to teach your salespeople and agents.

Session 5: Keeping Good Salespeople:

Compensation plans, support, motivation, team-building, keeping it interesting.

Email us at for pricing and scheduling.

Product Highlight #2

In 2010 Field Guide created the very first, web-based, customizable and brandable, interactive bankcard sales training for small to medium-sized ISO’s.

For more information about the Field Guide sales training resource download the brochure Just Press Play or email us at