MARK’S INSIGHTS INTO THE MERCHANT BANKCARD INDUSTRY IS UNPRECEDENTED. HE HAS THE KNOWLEDGE THAT IS REQUIRED FOR THE ISO SUCCEED IN TODAY’S ELECTRONIC PAYMENT WORLD.
Field Guide Enterprises is an executive consulting, training and marketing communications company founded by Mark Dunn in 2004. Mr. Dunn provides insight and recommendations for merchant bankcard companies focusing on new product or service launches.
For more than 13 years Field Guide Enterprises, LLC has assisted growing companies in finding cost effective, high-impact sales growth and exit strategies. The company specializes in four areas: executive consulting to merchant bankcard firms and companies selling through the merchant bankcard channel; sales training and seminars; selling agents and ISOs residual streams and portfolios; and marketing design and communications.
Mr. Dunn is host and creator of the Field Guide Seminar series. The purpose of the Field Guide Seminar series is to convey knowledge of what it takes to succeed as a registered ISO in the merchant bankcard industry. The Field Guide Seminars have trained hundreds of attendees in Chicago, Cleveland, St. Louis, Ft. Lauderdale, Jacksonville, New Orleans, Phoenix, Anaheim, San Diego and San Francisco.
In the electronic payments industry for more than 30 years, Mr. Dunn has held senior management and sales positions with a processor, a terminal manufacturer, a software company, an ISO and a bank. This breadth of background gives Mr. Dunn a detailed understanding of each piece of the merchant services puzzle. His extensive contacts enable him to reach a wide audience within the payments industry.
Mr. Dunn is also past president and co-founder of the Midwest Acquirers Association. He is currently serving as treasurer of the MWAA. Since 2003 the MWAA has grown to be the second largest bankcard conference in the US with nearly 600 attendees. The MWAA is committed to excellence in developing new business opportunities for Midwest electronic payments companies, educational and training opportunities for its conference attendees and great selling for its vendors.
Mr. Dunn is executive consultant to some of the industry’s fastest growing companies. He provides detailed analysis and plans for sales growth, market penetration and reaching profit potentials.
The Field Guide Seminars are collaborative educational experiences that provide insights and information about how to succeed as an merchant level salesperson (MLS) and independent sales organization (ISO). The industry’s best ISO experts and program managers gather to share their wealth of knowledge with you.
The Field Guide team helps ISO and bank clients define their sales message. FGE creates high-impact approaches that sell the newest products to the merchant bankcard industry.